The Art of Ghostwriting a Business Book

Wow Moments

This engaging how-to business book on customer interaction is a collaboration between Mark Kent and Mark Graham Communications

You are a successful businessperson. You have developed a business acumen that is uniquely your own.   You have built your own business or created a robust business career to arrive at your current station in life.  Writing a business book or business biography is a next step in sharing your story, your message, and your working philosophy. You have a created a wealth of tools and traits that businesspeople of all ages would benefit by.  Why not share them?  Why not share your journey?  Why not use a well-crafted book to power the next phase of your career and cement your legacy?

Enter the professional ghostwriter. If you hire the right ghostwriter, they will have both the writing skills and the relationship skills to take your ideas and craft a readable, accessible book that will do you proud. Here are the keys:

Number 1 – Your Focus.  A skilled ghostwriter will help in determining what you intend to focus on.  He or she will guide you toward an idea that is original and proprietary.  Your expertise is what the reader wants to bask in, not a regurgitation of some other businessperson’s view of the world.

Number 2 – The Breadth of Content.  The length of a well structure business book or bio will run between 40,000 – 60,000 words. It will explore your premise and expand upon your expertise. It will highlight examples that will give the reader ah-ha moments throughout. It must also entertain, so your ghostwriter needs to have the skills to maximize each and every one of these goals.

Number 3 – Getting it Done.  This is where picking the right ghostwriter is so essential.  At Mark Graham Communications, for example, we have collaborated on 150 or more well-received and successful business books with people who understood that they weren’t in a position to get the job done themselves. But here is what’s important. Employing a ghostwriter in no way shape or form diminishes the fact that this is your book and that the ideas in it are yours.

Number 4 – Now That it’s Done.  Know your options.  Make sure your ghostwriter is a highly published author who knows the industry and can advise you accordingly. Is the best approach looking for a reputable literary agent? What about approaching smaller publishing house?  What about publishing your book independently? Your collaborator, if he or she is the right one, will have answers for these questions.

Number 5 – Pulling the trigger.  Getting started.  Putting in the first call. You won’t know all of the questions, so make sure you’re talking with someone who does, someone you can build trust with, someone who makes the process enjoyable.