Break Into Publishing Via Genre Fiction

Posted on October 7 2024 by Mark Graham

The Eyes of the Moose – collaboration with David Ranking Johnson and Mark Graham Communications

If you want to be a published writer but you’re not sure what you want to write, a logical question might be, “What type of book is the easiest to get published?” While there’s no definitive answer to this question, there are certain genres that tend to be perennial favorites with the reading public. Among these are genre fiction categories such as romance, mystery, and fantasy.

What makes a book qualify as genre fiction? A novel that fits into a particular genre follows the norms of that genre. For example, readers of romance novels expect the story to center on an amorous relationship between two people. Generally, the two characters meet and there’s a romantic spark, but there are also conflicts. By definition, romance includes an “HEA,” or “happily ever after” ending, in which the couple finds a way to overcome their conflicts and be together. Within this genre, there are subgenres such as LGBTQ+ romance, historical romance, and so on. The same sort of pattern can be found for mystery novels (and their subgenres), fantasy and subgenres, and so on.

If you’re considering genre fiction as a way to break into publishing, it’s important to take the following into consideration:

Write what you like to read. The majority of fiction writers also read a lot of fiction, and often they gravitate toward particular genres. Consider what draws you in when you select a book to read. What types of stories keep you turning the pages late into the night? Because you’ll be bringing your passion and enthusiasm to the project, what interests you most as a reader is also the genre in which you’re likely to produce your best book.
Study the genre extensively. Select a variety of authors, both well-known and emerging, and read their books with a critical eye. What did you like? What didn’t work for you? If you’d written the story, what elements might you change?
Consider a series. What makes many genre fiction books successful is that they’re part of a series. Once readers discover a series that they enjoy, they’re likely to pick up the other books in that series, too. Every book in your series doesn’t necessarily need to be about the same characters, but the books should be tied by theme, location, time period, or other unifying factors.
Plan for marketing. Writing a book (or a series) is only one piece of the puzzle. Once the first book is written, you’ll need to get the word out about the book using a combination of techniques (advertising, word-of-mouth, publicity, and so on). You will also need a compelling cover design that fits the mood of the genre, as well as expertly produced interior pages.

The first step is to get the book written! If you’re inspired, there’s no time like now to begin. If you have ideas but you’re not sure how to get started, please get in touch. We can help you brainstorm your ideas for your genre book or series, then partner you with a ghostwriter or editor to help write or polish the manuscript. After the manuscript is complete, our marketing team will be ready to assist you with getting your first professionally written, edited, and produced novel into the world.

At that point, congratulations are in order—you will have officially broken in as a published author!

The Ins and Outs of the Bestseller

Posted on September 4 2024 by Mark Graham

The Rigel Affair – was a collaboration with L. M. Hendrick and Mark Graham Communications

What does it mean to write a “bestseller”? At one time, the meaning of “bestseller” was abundantly clear: enough copies of the book sold in a single week to put it on one of the “big” bestseller lists: The New York Times, USA Today, or The Wall Street Journal. How many copies are “enough”? No one responsible for compiling any of the three lists will say exactly, but the common perception in publishing is that for all three lists, the number is well into the thousands.

In a week.

Compare this to the reality that the vast majority of published books, whether self or traditionally published, sell under 2,000 copies over the lifetime of the book. Put in those terms, the notion of writing a “bestseller” becomes daunting for most authors, from those just starting out all the way to experienced authors writing their third book, fourth book, or more.

The “bestselling” game changed significantly when Amazon came into the picture. Amazon posts a ranking for every book on its site, in categories specified by the publisher (whether the publisher is an individual author self-publishing their book or a traditional publishing house). Ranking starts as soon as a single copy is sold, and rankings update depending on copies sold of both the book in question and other books in the same category. Amazon’s algorithms update these rankings hourly.

As part of the process of adding a book to Amazon for sale, publishers specify a set number of categories for the book. When specifying categories, most publishers think long and hard about where to place that particular book. The more niche the category, the more likely the book is to rise in the rankings. Generalized categories such as “Business Books” or “Thrillers” are more competitive, simply because more books are placed by their publishers in such categories—but rising in rank in these generalized categories also carries more clout. For maximum effectiveness in the rankings, most publishers aim for a combination of niche and generalized categories.

If your book rises to a high ranking—even for an hour—in a niche category on Amazon, does that make you a “bestselling author”? Opinions about this are strong on both sides. Purists say only the big lists matter. Authors whose books are selling well, particularly online, beg to differ.

Regardless, it’s important to note that “bestselling” status is often short-lived, whether its lifespan is an hour or a week. Nonetheless, once an author has achieved “bestselling” status, the author can use that label to further their career and sell their books to a wider audience.

So how do you become a bestselling author?

Write a quality book. Readers are smart, and their time is limited. No one wants to waste time reading a book that is not well written and professionally edited.
Keep the audience in mind. No book is for every reader. When writing your book, consider who it will appeal to. Writing for yourself is an admirable personal goal, but writing for a specific audience is vital if you want to sell significant copies.
Create an appealing book package. This includes the cover design, interior design, marketing materials, and all other elements that give the book a professional, polished appearance.
Work with marketing and technical professionals. If marketing and sales, and/or nuts-and-bolts technical aspects (such as file uploads to sites like Amazon) are not in your skill set, hire professionals to handle these aspects of the job.
If it sounds intimidating, we’re here to help. Mark Graham Communications’ ghostwriters and editors can help create professional, audience-centric content for your book. Once the content is complete, our marketing and technical teams can assist with the production aspects that are vital to generating a bestseller in any category.

Interested? Please get in touch. We’d love to talk with you about your bestselling dreams!

All the Feelings: Bringing Emotion Into Your Personal Story

Posted on August 8 2024 by Mark Graham

Oh, Nantucket – was a collaboration with Peter M. Browne and Mark Graham Communications

Consider the last book—or movie, song, or other narrative content—that brought up strong emotions in you. Maybe a tear formed at the corner of your eye as you listened to a singer croon about his children growing up. Perhaps you felt genuine anger for the main character in a novel as you read a scene between the character and her overbearing, abusive boss. In a darkened movie theater, you might have put your hands over your eyes, heart racing, as you watched the killer draw near the next victim.

If you’ve felt such emotions, then the creators of these works did their jobs. When a story brings up strong emotions, the audience is much less likely to tune out. We’re held captive by our emotions, and the last thing we’re going to do is shut the book, turn off the radio, or walk out of the movie theater.

For novelists, memoirists, and even those writing nonfiction such as business or personal growth books, emotion is key to engaging and retaining readers. If you’re not convinced, think about the last dry, factual textbook you had to read for a class. Even if it was decades ago, you likely remember the experience: looking ahead not because you’re eager to discover what comes next, but rather to know how many more pages you need to drag yourself through before you’ve finished your required reading for the night.

Textbook authors are required to lay out the facts, and nothing but the facts—but for authors of other types of books, the possibilities when you tap into emotion in your writing are endless. Not only do you want readers to feel the “big” feels—thrills, rage, heartache—but you also want to include emotional resonance in the small moments that make the overall narrative memorable.

Not sure how to do it? Here are some ideas:

Determine what you want readers to feel. Different books bring up different emotions. In memoirs, readers want to feel the emotions that you (as the subject of your own book) were feeling. To tap into that, recall what the experience brought out in you. How did you feel when you went through it? As a memoirist, you want readers to feel that, too. In contrast, if you’re writing a business book and using a story to make your advice more engaging, you likely want readers to feel inspired and empowered to take the next steps in their own careers or entrepreneurial endeavors.
Avoid “reporter-style” language. While it’s important to get the facts down, particularly in a first draft, expanding this factual-style language in later drafts to include emotional details that resonate with readers will go a long way toward making your book memorable. In business and personal growth books, factual content can be balanced with periodic storytelling-style content to keep readers engaged.
Use your senses. Details that involve the five senses put readers emotionally into a scene. While describing what can be seen with the eye is most common, don’t neglect the other senses. Air conditioning that sends a chill along a patient’s bare arm in a doctor’s office when bad news is conveyed, for example, can bring up the same feeling in a reader.

If you’re struggling to get the emotions right in your book, you’re not alone. This is an area in which many writers are challenged. Fortunately, help is available. An experienced editor or ghostwriter can help you flesh out the details in your story and ensure that emotional connections are integral to the narrative. To learn more about how an editor or ghostwriter can help you, please get in touch. We’d love to hear about your story, chat about where you are in the process, and determine how we can be of assistance.

The Importance of Empathy in the Client/Ghostwriter Relationship

Posted on June 28 2024 by Mark Graham

Get Your Career in Shape – was a collaboration with Chris Thibodeaux and Mark Graham Communications

Thinking of hiring a ghostwriter? The idea can feel daunting—ghostwriting is a big investment, and there are scores of ghostwriting companies and hundreds of freelance ghostwriters out there. How will you decide who to work with? What criteria should you use to evaluate ghostwriters?

Certainly, experience and professionalism top the list. Make sure to choose a ghostwriting firm or an individual writer with the know-how, acumen, and professional skills to help you turn your vision for a book into reality. The goal is to find a writer who has strong writing and editing skills, as well as a keen eye for how to structure a book—overall, on the chapter level, and on the sentence level. Much of this can be gauged by looking at the ghostwriter’s previous projects, especially those in the same genre as your book.

When considering potential ghostwriters, another key quality to look for is a sense of empathy. Not only should your ghostwriter be a talented writer, the ghostwriter should also be someone who truly knows how to listen to others.

Why? Because this is your book—not the ghostwriter’s. That means the ghostwriter has to thoroughly understand your vision, the story you want to tell, and how you want to tell it. To gain that understanding, the ghostwriter has to put themself in your shoes. The ghostwriter, like any empath, has to be truly invested in knowing how you feel and what you are trying to say. It’s only through ghostwriter empathy that the final book will look, feel, and sound like your book—not the ghostwriter’s.

How can you gauge a potential ghostwriter’s empathy skills? Here are a few ideas:

During an initial conversation, does the ghostwriter ask you questions? If the ghostwriter is doing all the talking, chances are, they’re not attuned to hearing about your vision.
When the ghostwriter does ask you a question, do they listen to your answer? If you get the sense that the ghostwriter is “listening to respond,” rather than listening to truly listen, it could be an indication that the ghostwriter does not have strong empathy skills.
Do the ghostwriter’s writing samples demonstrate unique voices? If the ghostwriter submits several samples from different clients for your review, and they all sound as if they were written by the same person, it’s possible that the ghostwriter is more skilled at using their own writing voice than they are at honing a client’s unique voice.

Ghostwriter empathy can be difficult to gauge, but one thing that helps is working with a reputable ghostwriting company. At Mark Graham Communications, we use a highly selective process for hiring writers. In addition to confirming that our team members’ writing skills are second-to-none, we carefully evaluate each potential team member’s ability to empathize, thus ensuring our ghostwriters exceed our clients’ expectations for a book that perfectly captures the client’s voice and vision.

If you’d like to know more, please get in touch. We’d love to connect you with one of our talented, empathic ghostwriters, to help you turn your dream of a published book into reality.

Creating and Using Consistent Messaging

Posted on June 12 2024 by Mark Graham

Surreal Estate – this captivating thriller, was a collaboration with Sugar and Mark Graham Communications

If you’ve been working hard to write a book (or you’re putting together ideas for one), congratulate yourself. A book with your name on it—whether written yourself, ghostwritten, or heavily edited to ensure professional content—is an accomplishment, and you should be proud. Launching the book into the world is no small task, either. If you’ve done this or are contemplating it, hats off to you.

However, getting that book into the hands of readers requires more than a finished manuscript. While your book’s content is the most important consideration, other factors play into the book’s success. One of the most important is consistent messaging.

What is consistent messaging? Briefly, consistent messaging means ensuring that the methods you use to present your book to the world are consistent across all communications channels. This includes how you talk about the book; the tone you employ; the colors, graphics, and other branding elements you choose, and other considerations.

Here are some common questions about consistent messaging.

How do I create consistent messaging?

Determine what you want to say about the book. Create and memorize a logline (a 1 – 2 sentence “elevator pitch” for the book). Whenever someone asks what your book is about, you should be able to answer them in the time it would take to go on a short elevator ride together. Next, expand your logline into a description that’s several sentences long. To anyone who expresses interest in the logline, make sure you can deliver the expanded description smoothly, without sounding rehearsed.
Ensure the “look and feel” of your book is consistent across all platforms. Use a consistent color palette, fonts, graphics, and photography. This includes your website, all social media platforms you use, printed promotional material such as bookmarks and postcards—and of course, the book’s cover.
Test your messaging. Give your logline aloud to family and friends, then solicit their reactions. Provide them with your expanded description, and again ask for their thoughts. Have others evaluate your online and print presence, ensuring that all elements work in harmony and that the messaging is pleasing to the eye.

Won’t readers get bored seeing and hearing the same message over and over?

Actually, they won’t. The “Rule of 7” marketing principle states that a message needs to be repeated at least seven times to be understood and accepted. The key is to keep the message short and aimed at your target audience. No one remembers a long-winded message or information that doesn’t apply to their circumstances. But if your messaging is consistent and brief, interested readers will develop a comfort level and familiarity with it, and will act accordingly.

I don’t have the skillset to create consistent messaging. What should I do?

First, you’re to be commended for knowing when you need help. If this is your situation, we highly recommend working with professionals to ensure your messaging is on-brand and consistent. A book design service (such as our sister company, Graham Publishing Group) can help you with these considerations.

My book isn’t written (or finished) yet. Do I need to worry about consistent messaging?

The sooner you think about it, the more consistent your message is likely to be. If you need help developing your messaging, please get in touch. We can assist you with determining and refining the message you want to relay, as well as the best way to get your message into the world. Collaborating with you on your book’s content, we will ensure that your message comes through clearly and consistently throughout the book’s pages.

Second only to superior content, a strong, consistent message is the key to a successful book. We’d love to help you work toward both of these goals!

Help! I Can’t Afford a Ghostwriter (But Maybe You Can)

Posted on May 7 2024 by Mark Graham

Sold on Sales is a collaboration between Jet Abuda-Sison and Mark Graham Communications.

Maybe you’ve been thinking about it: a book with your name on the cover, sharing your story. Whether you dream of writing a business book, memoir, self-help title, or novel, you might be someone who has a great story to share or a strong message to impart, but you’re unsure about writing a full-length book. You might simply have little time to write, or you aren’t as interested in honing your writing skills as you are in getting a timely, important message into the world. Maybe the words you want to share aren’t your own—they could be those of an older relative, for example, whose memories your family wants to capture on the page. All of these are compelling reasons to seek the assistance of a professional ghostwriter.

Frequently, we hear from prospective clients that while they love the idea of having a book ghostwritten, the process seems daunting. One of the biggest concerns is that ghostwriting will be cost-prohibitive.

It’s an understandable concern. Hiring a professional ghostwriter does represent a financial commitment. But you might be surprised to find that it’s more affordable than you think. As you work through the prospect of hiring a ghostwriter, here are tips to consider:

Shop around. There are many ghostwriting services out there, from individual “one-writer shop” ghostwriters to small and midsized ghostwriting firms, to clearinghouses that connect prospective clients with freelancers, to large-scale ghostwriting operations. The pricing for these different models varies as much as the models themselves. Be sure to vet any individual or service you’re considering, and make sure you understand all costs upfront.
Draft the book first, then hire a ghost editor. Writing a draft of the book can go a long way toward bringing down the costs. If you have the time to devote to writing a first draft, this written draft can provide the ghostwriter/editor with a strong sense of your voice and what you want to convey. This, in turn, can significantly lower the project cost.
Understand the value of a ghostwritten book. Anyone can self-publish a book and post it to Amazon and other online services, hoping to generate sales. But not every book out there is a quality product. As book-buying options continue to grow, readers become more and more savvy. They know the difference between a well-written book and one that was let loose in the world before it was ready. If strong writing isn’t in your skillset, a professionally ghostwritten book will stand out from thousands of other books in your genre that are available to readers.
Realize that the book is only one part of your revenue stream. A professionally ghostwritten book can open many doors for you, from speaking engagements to book club appearances to charity events. All of these provide another way to get your message out—and opportunities to sell more copies of your book. Moreover, a book can go a long way in establishing your credentials and helping you become a thought leader in your field of expertise.

Interested? If you have a project in mind, please get in touch. We’re happy to offer a free consultation, walking you through the ghostwriting process and helping you decide if a ghostwritten book is right for you. We’d love to hear your ideas, and we look forward to working with you!

Sell Your Book from the Back of the Room

Posted on April 3 2024 by Mark Graham

The Amazing Huff is a collaboration between C. Herbert Locy and Mark Graham Communications.

While it can be challenging to find professional public speaking gigs, it can be done. To locate speaking opportunities, first and foremost, ensure you have expertise in a specific topic. After you have identified potential topics, search online groups and websites related to your subject matter, as well as professional sites such as LinkedIn. Be willing to start small. Before you pitch, take the time to research any conference or event that interests you, thus ensuring your pitch addresses the conference organizers’ needs.

Once you secure that coveted speaking engagement, what comes next? First, take plenty of time to prepare. Learn as much about your audience as you can. How many attendees should you expect? What characteristics are they likely to share? Will there be time for Q&A?

Next—practice, practice, practice. Write your full speech, ensuring you’re covering all salient points. Then hone it until you’re able to deliver it comfortably and naturally using only an outline. No one wants a speech read to them word-for-word. Instead, you will best engage your audience by speaking comfortably and knowledgeably, using humor where appropriate, and making eye contact. Practice in front of a mirror, a test audience, or even by recording yourself on your phone or other device.

If you plan to sell your book at the event, remember that it’s your expertise, personality, and brand that matter. The audience wants to know who you are as a person and why your words are important. While they might be interested in hearing teasers from the book during your speech, they will quickly lose interest in a speech that’s a thinly disguised sales pitch for the book. For this reason, at Mark Graham Communications, we encourage our clients to retain some of their important material for public speaking, rather than attempt to put everything they know into a single book. The idea is to generate audience interest in your book, not to use the speech to reiterate every piece of data or story within its pages. If audience members buy your book and find the content is nothing they haven’t already heard during your speech, they will consider you an unreliable source in the future.

It’s also important to keep your expectations realistic. Many audience members, even those interested in your topic, will not purchase the book. Some are simply overwhelmed by the amount of information they’re receiving at the conference or event. Others might turn down the offer of a physical book because they prefer ebooks. Ensuring your ebook is readily available and providing a link can help the audience find it later. To sell the ebook on-the-spot, have a QR code available that takes readers to your ebook on your preferred online vendor’s site.

All of this, of course, starts with a great book. If you need help writing yours, please get in touch. We’d love to talk about your interests, passions, and expertise—and how we can help you get a book out there that everyone is talking about!

Using Your Book as a Networking Tool

Posted on March 6 2024 by Mark Graham

Back in the Real World is a collaboration between Ed Turner, Cara Lopez and Mark Graham Communications.

Networking. For many, it’s a dreaded word. Whether we’re entrepreneurs, managers, or individuals just getting started in our careers, the idea of introducing ourselves, shaking hands, and making small talk that we hope leads to “big talk,” can feel intimidating.

Today, in-person networking opportunities are on the rise. A recent study by Forbes lists some of the benefits of in-person networking: building stronger business relationships; a better ability to read body language and facial expressions; bonding with others; and engaging in more social interaction. That being said, plenty of networking still occurs online. A 2023 LinkedIn article states that online networking can help you connect with potential customers, partners, and investors; develop your skills; and build your reputation and brand.

Clearly, both in-person and online networking are beneficial. If you want to keep up with the curve and are not comfortable talking about yourself or your business, what can you do?

First, genuine interest in others is essential. According to Debra Fine, bestselling author of The Fine Art of Small Talk, “If you are not genuinely interested in what the other person is saying, no amount of planning or preparation will save you from a doomed conversation. Interest in someone else cannot be feigned.”

Secondly, offer something of value. This is where a book authored by you can be incredibly helpful. Assuming your networking involves individuals interested in your topic, your book can be an icebreaker. With your expertise in the subject matter and your conversation partner’s interest in it, you can mention your book’s topic, listen attentively to your partner’s thoughts on it, and discuss the insights your book has to offer. Many authors carry copies of their books to in-person events and/or offer to send a sample to an online or in-person connection.

It’s important to reiterate that genuine interest in your conversation partner is essential. If your goal is solely to sell books—but not to make connections—you are likely to experience stiff, polite rejection before your conversation partner quickly exits the exchange.

Don’t have a book yet? You’re in good company. Many individuals with significant expertise in their subject matter and much to offer have not written a book. Some do not have the time, and many are informed enough to understand that while they do not have the writing expertise to create a book-length work, professional help is available.

If you’ve considered the idea of authoring a book but are not sure where to start, please reach out. A Mark Graham Communications ghostwriter can help you clarify your ideas, put them together in book form, and get you talking at your next networking opportunity. We’d love to hear about your ideas and help you get yourself out there!

What’s Your Story? And Why is Story Important in a Business Book?

Posted on February 2 2024 by Mark Graham

Risk: A Road Worth Traveling – collaboration with Craig Huntington and Mark Graham Communications

This remarkably forthcoming book was written by Craig Huntington and Mark Graham Communications.

Anyone who has ever read a memorable novel can agree that story is vital to audience engagement. A novelist works to fabricate a tale that draws in readers right from the start. We want to know what is happening, who it’s happening to, and how it’s all going to turn out. In addition to having a compelling plot, a well-written novel connects with readers on an emotional level. We’re right there with the characters—rooting for the hero, booing the villain, reading one more chapter late into the night because we have to know what comes next. Finally, we turn the last page with smiles on our faces; our time with this novel was well spent.

But what about a business book? We read nonfiction strictly for information, correct? The only reason a reader would select a business book—and read it cover to cover—is because it contains information that the reader is interested in. Right?

Yes and no. It’s true that understanding the audience for your business book is vital. Not every business book is appropriate for every reader. For example, if your book is geared toward entrepreneurs, it might not be something that a manager at a Fortune 500 company who has no interest in starting a business would pick up. That being said, readers might initially discover your business book because they’re interested in your topic—but they will keep reading it because they’re engaged with how your material is presented.

Story, then, becomes not the topic of your business book, but rather a method for engaging readers. Using story brings your topic down to earth and makes it relatable for the reader.

As an example, a recent Mark Graham Communications project was for a business person writing a how-to guide for entrepreneurs. The author had started many companies, and in the beginning, he had little idea what he was doing. Inevitably, his first business failed. Over time, he learned the planning and execution techniques necessary to successfully launch a business. The book was born because he wanted to share these techniques with would-be entrepreneurs in a step-by-step process.

Early in the book, story is used: a brief recapping of the author’s first, unsuccessful business. Later stories (set as sidebars amid the book’s specific process steps) focus on his successful business launches, how he balances the heavy hours of being a business owner with the other areas of his life, the importance of surrounding yourself with great talent, and other aspects of entrepreneurship. These stories make the author relatable to the reader. Rather than pages and pages of dry facts, the book contains both useful information and relatable stories. Because this author shares his stories (in other words, his humanity), readers trust him. His stories, as much as his expertise, become memorable.

When you work with a Mark Graham Communications ghostwriter to write your business book, you’ll find that when we interview you, we will want to hear your stories. Helping you discover the stories that will connect with your particular audience (and that you are comfortable telling) is what a talented ghostwriter will do. To the extent that you are comfortable with it, the ghostwriter will use your stories as a framework to make your business book’s information relatable and engaging for your audience.

Interested? Please get in touch. We’d love to talk about your book idea—and hear your stories!

Improve Your Online Presence with a Book

Posted on January 9 2024 by Mark Graham

Learn how ghostwriters from Mark Graham Communications can help you tell your story.

If you’re a business owner or entrepreneur, chances are you spend considerable time, effort, and resources promoting your business online. You likely have a company website, run online ads, and/or use social media to generate new leads and help your current customers stay up-to-date about your products or services.

Another key marketing tool for reaching clients and prospects is a book. How does a book improve your online presence? Consider these factors:

Credibility. While short content (such as your website or newsletter) gives your audience a general idea of you and your company’s expertise, a full-length book can be used to demonstrate the breadth of your experience. A well-thought-out, well-written book shows your audience your expertise in and commitment to your offerings.
Differentiation. What makes your business special? Your website likely uses written content, layout, and graphics to show what you do and how you do it better than your competition. However, the longer format of a book can give current and potential customers a deeper understanding of your business mindset and how your company operates.
Connection. With a book in hand, you can approach members of the media, organizations seeking speakers, high education institutions, and others who can exert influence and with whom you have the potential to work collaboratively. In exchange for you sharing your expertise with their audiences, such connections can open doors to further opportunities, prospects, and increased clientele for your business.
Visibility. You can sell the finished book not only on your website, but also on Amazon and book retailer sites. Promoting the book’s title in your social media, emailed newsletter, and/or ads, and providing a link to the book, gives your audience an easy way to find the book and order a copy. You might also consider giving away copies to potential customers. The return on investment is generally high when you land new clients this way.
Love the idea of writing a book, but you’re not sure where to start? We can help. A professional ghostwriter will work with you to define your book’s goals and outline the topics to be covered. Via interviews with you and other key players in your business, the ghostwriter will generate professional, authoritative content in your unique voice. The finished product is a full-length, informative book with your name on the cover.

If you’d like to explore the idea, please get in touch. We’d love to learn about you and your business, and help you determine how a book can help your company grow.