Your Author Brand

Posted on March 7 2023 by Mark Graham

Dark Vengeance is a magical, thrilling book written by Billy Wright with MGC.

“COMING SOON.”
These words follow the book title on the website of a current Mark Graham Communications client. The client’s website also includes inspirational photos, a book trailer, author information, and an inquiry form.

So what doesn’t exist? The book.
Not yet, anyway. But that hasn’t stopped our client from generating excitement about his upcoming release.

What he’s doing is establishing his author brand. What is a brand? In traditional marketing terms, “branding” refers to the visual aspects of a company or product: its logo and symbols, its packaging, and its general graphical aesthetic. These elements are still considered part of branding, but with the ever-evolving online world enabling companies and individuals to reach wider audiences, the definition of branding has likewise expanded.

According to Brandingmag.com, branding is “…the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds.” For authors and aspiring authors (whether they’re planning to write their own book or have it ghostwritten), this means establishing the reasons why readers should turn to this book specifically.

Amazon carries over thirty-three million book titles. Brick-and-mortar bookstores have access to nearly as many. (Some books are published only online and are unavailable in physical stores.) For a book to stand out, potential readers must have a clear idea why they should invest their time and money in it. There’s no better way to achieve that than to ensure your author brand is well-defined, succinct, and consistent.

What are the elements of a great author brand?

Brevity. Some authors bog down their brands with too many details. Such authors want their book to be everything to everyone—but this overwhelms readers and is likely to cause them to seek other resources and/or forms of entertainment. To avoid this, begin by defining the key points you want your audience to know. What, exactly, are you offering? What value will your book bring to readers’ lives? Instead of starting with the idea that “Everyone will want to read it!” begin by assuming that only those to whom you provide great value will read your book. (Harsh, we know—but true. Rather than deterring you, let that inspire you!)
Your (or your company’s) experience and personality. What makes you stand out from the crowd? What wisdom does your book contain that readers won’t find elsewhere? What aspects of your personal story, your book’s story, or your business make you an expert and/or someone who holds a unique view about the book’s topic?
Professional, consistent messaging. Regardless of whether your book is personal or business-related, everywhere you display or discuss your brand, the message should be the same. Reiterate your message each time you talk about your book, your company, and/or yourself. Use a consistent graphical style, streamlined visuals, and other elements such as music and sound, as appropriate to your brand.

What if you have a great idea for a book, but you haven’t yet written the book? Like our client, you can begin defining your brand at any time. And, like our client, you may find that having the book ghostwritten is optimal for getting your book into the world in a timely manner. If you’d like to learn more, please get in touch. We’d love to get to know you, your idea, and your brand—and we’d love to help you get your book into as many hands as possible.

Using Your Book to Grow Your Business

Posted on February 13 2023 by Mark Graham

The Amazing Huff is an intriguing, mysterious book written by C. Herbert Locy with MGC.

When we meet with a prospective ghostwriting client, one of the first questions we ask is, “Why do you want to write this book?” If the client is interested in writing a book based on their business endeavors, the response is at least partially (and often primarily), “To help grow my business.”

This makes sense. A well-written business book can benefit any company and its leaders, bringing in prospective clients and fresh opportunities to get in front of an audience. A book that provides authentic, relevant solutions will have wide appeal that stretches beyond book sales alone.

A recent client, Chris Thibodeaux of the Career Fitness Center had this to say about his business book’s launch: “The event was a huge success. Over 200 people were in attendance, and the book signing portion of the event was great. We sold around 100 copies of Get Your Career in Shape at the event, some people brought books they’d ordered online, and some signed up for my membership-based business. A few people arrived at the event having read the whole book. Some were reading it at the event! We received great feedback on the book, content, flow, and real-world application.”

Writing and publishing a book based on your business can enhance your personal and business profiles in the following ways:

Increased credibility. As we discussed last month on the blog, when we talked about thought leadership, people are more likely to work with and purchase products from those they regard as experts in a particular field. A full-length, well-written book can go a long way toward establishing and maintaining that credibility.
Increased prominence. When the book is published, your internal marketing team (or outside marketing consultants) can use the book launch as a public relations opportunity. Pitching the “story of the book” to strategically selected media outlets is an opportunity for exposure not just of the book itself, but of you and your business. And, as cited above, you can organize a book launch event to draw in potential readers and customers.
Engaged, responsive new leads. Many business books are sold online, generally on Amazon and other book-buying sites. Every reader who finds the book via these outlets turns into a lead for your business. If readers are drawn in by your book’s content, they’re likely to come to you as potential new customers.
Speaking engagements. As we’ve discussed on the blog, a book can serve as your “calling card” on the speaker circuit. This, in turn, is a great way to further enhance your credibility, generate additional leads, and expand your business.

What if you have the expertise and business knowledge to write the book, but you don’t have the required time and/or writing skills? This is where a ghostwriter comes in. Professional ghostwriting is a huge asset to anyone who wants to expand their business by writing a book. A seasoned ghostwriter will work with you to develop content that’s appealing, relevant, and thought-provoking. The ghostwriter will organize your content in a clear, engaging manner, developing a full-length book that draws in readers while fully demonstrating your professional expertise.

Ready to get your book out there and grow your business? Please contact us. We’d love to help!

Validate Your Expertise Using Your Book

Posted on January 18 2023 by Mark Graham

Learn how to make the most out every success and failure with The Aftershock written by Kelli Poles with Mark Graham Communications.

Many businesspeople aspire to become recognized experts in their field—status commonly referred to as being a thought leader. According to Forbes, a thought leader is “…an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” Further, “A thought leader is an individual or firm that significantly profits from being recognized as such.”

Perhaps your goal is to become a thought leader, or perhaps you’re already a recognized expert in your field. Whether you’re already there or working your way toward it, you likely know that thought leadership takes time, dedication, and tremendous effort. Thought leaders possess not only subject matter expertise, but also the creativity, insightfulness, and leadership skills necessary to inspire others. As such, thought leadership itself is a skill that must be honed.

For any thought leader, it’s vital that others recognize and value the leader’s influence. Much of this is cultivating a consistent, well-thought-out online presence (social media, blog, website, and so on), but writing and publishing a book can also play a key role.

How does authoring a book benefit you as a thought leader? Consider the following:

A book establishes your expertise. Your book tells the world that you know your stuff. Whether you write the book yourself or work with a ghostwriter, the primary source of the book’s contents is your expertise in your particular field. If you work with a ghostwriter, the ghostwriter will interview you and use materials you provide to present your content in a clear, organized, and engaging manner. As the author, with your name on the cover, you will be the ultimate authority about the book’s content.
A book shows dedication to your subject. As mentioned above, it’s common for thought leaders to publish blog posts and online articles. This content can be useful both to thought leaders and their audiences, but book-length material demonstrates a thought leader’s deeper, multilayered expertise regarding their subject.
A book is tangible and long-lasting. Unlike web content, which can change dynamically and can become buried in online searches, a book (whether physical or e-book) is a tangible object that your audience can refer to again and again. A skilled ghostwriter will work with you to generate content that stands the test of time while simultaneously being forward-thinking and fresh in its insightfulness and practicality.
A book builds your following. Pairing your book with social media posts, website content, and business-to-business communication allows you to gain—and maintain—readers and followers. This coordinated approach further validates your expertise about your subject.

You know your business. If your goal is leveraging that knowledge to become a recognized expert in your industry, there’s no better tool than a well-written book.

Interested in learning more? Please contact us. We’d love to help.

The Best Gift You Can Give Yourself

Posted on December 1 2022 by Mark Graham

No risk is too great to prove that love conquers all in this thrilling book, Forgotten Letters, written by Kirk Raeber and Mario Acevedo with Mark Graham Communications.

This time of year, many of us are busy making holiday lists and shopping for loved ones. While you work your way through those tasks, we’d like to encourage you to think about a very special gift for yourself: the gift of a ghostwritten book.

If you’re reading this, chances are you’ve considered it. Maybe an idea for a book has been floating around in your head for years. Maybe your idea is brand-new, and the very thought of it makes your heart race with excitement. Maybe you’ve begun taking notes or even started a draft of your book, only to find the task more daunting than anticipated.

Whatever your situation, if you’ve looked into having your book ghostwritten, you might have hesitations. These can include uncertainty about how the ghostwriting process works, wondering if it’s the right time for your book, and financial considerations. Especially this time of year, it could feel easier to shelf the idea, with the hope of returning to it at some unknown, future date.

That’s certainly an option, but another choice is to consider moving ahead now. Why? Because hesitancy is normal, but the timing might actually be perfect to get started on your ghostwritten book.

The following are hesitations we commonly hear:

Other people are writing similar books. Doesn’t that mean the market is oversaturated with books just like mine? Surprisingly, this is rarely the case. Many readers are faithful to particular genres, and they will actively seek out titles similar to titles they know and love. These “comps” can be a selling point for your book. If you’re seeing books out there that are somewhat like yours, but you have a unique approach to the subject, you might be in the sweet spot for a book with wide audience appeal.
I can write the book anytime, because I’ll never forget the experience I want to write about. Sadly, this isn’t always the case. We often hear from clients who wish they’d started their book sooner. This is because time wears away at our memories. Whether it’s your personal memoir, a cherished relative’s life story, or a business book chock-full of anecdotes from your work life, if you capture the information now, while the memories are available and the ideas are fresh, the story will be richer in detail and much more likely to come alive on the page, further engaging and captivating your readers.
I can’t afford a ghostwritten book. It’s true that having a book ghostwritten is an investment. Ghostwriting services are all over the map in what they charge, and it’s wise to look into several ghostwriters and/or ghostwriting companies before making a final decision. Keep in mind that not all of them use the same payment structure, and you might find the costs are more reasonable than you’d imagined. One cost-saving measure could be to draft the book yourself, then hire a ghost editor to polish the manuscript. Also remember that for business books, ghostwriting services might be a tax write-off. (It’s imperative that you consult your tax professional for details about your particular situation.)

Still not sure? If you’d like to talk, please contact us. We can help you figure out if the time is right to give yourself a gift you’ll always treasure—your story, on the printed page.

How to Enter (and Win!) Book Awards

Posted on November 11 2022 by Mark Graham

Fallen Medicine is a nurse’s dark journey through PTSD, drug abuse and sexual addiction written by D.F. Thompson with Mark Graham Communications.

The holiday season may be fast approaching, but if you’re an author—or if you’re considering becoming one by having a book ghostwritten—this is also the time of year to start thinking about book awards. This is because many book awards are open only to books published during a calendar year, and entries are often accepted only through the first few months of the subsequent year.

If you published a book this year (and if you didn’t, you can bookmark this blog post for next year!), here are a few things to consider as you think about entering your book in award contests:

Understand that not all book awards are created equal. While you’ll find numerous book award contests online, some awards carry more clout than others. Many readers are familiar with prestigious awards such as the National Book Award and the Pulitzer Prize. Obviously, these awards are wonderful to win, but they aren’t accessible to every author (for example, some awards do not accept self-published books), and competition is stiff. Most authors have a better chance with regional awards (in Colorado, a well-known one is the Colorado Book Award); awards specific to their genre (such as the Edgar Awards for mystery); and/or awards geared to their publishing type (for example, the IPPY Awards for excellence in independent publishing).
Vet the award and its sponsors. Most award websites explain how they receive their funding, how long the organization has been running the contest, what benefits the organization provides to winners, and who the judges will be. It won’t do you much good to win an award that no one has heard of and that is, in essence, a money-making scam for its organizers. Look for reputable, established contests. If a contest is new, find out as much as you can about its operations before you enter.
Read the guidelines. Then read them again. Read guidelines carefully once—then read them again a few more times. Make sure you understand what’s required. Ensure your book is eligible for the award, that you enter it in the appropriate category, and that you follow all submission guidelines exactly as stated.
Check costs. Most contests have an entry fee. Many also require hard copies of your book. Before entering any contest, consider if winning is worth the entry costs. You might want to create an “awards budget,” to help you determine where best to spend your money.
Enter a professional book. Only enter a book that has been professionally written, edited, and produced. If you need help getting your book into a polished state, please contact Mark Graham Communications—we can help!
When you win, expect to do most of your own promotion. Winning an award will not automatically launch your book into the spotlight. While the contest organizers will do some promotion, it’s up to you, the author, to do the heavy lifting. Some organizations will set up readings at a local bookstore for finalists. When such opportunities arise, make time to attend. If you’re a finalist, go to the awards ceremony and take pictures (make sure you’re in some of them) to be used on your website and/or social media. Once winners have been announced, virtually all contest websites list those winners (and often the finalists). Some organizations also send out press releases to local and/or national media. Many contests provide stickers or seals that you can place on your book’s cover, which draws attention to it on a bookstore shelf. As a winner, make sure to update your website and other online information to mention the award.

What if you’re dreaming of winning a book award, but you can’t quite finish that book? If you’d like to explore the possibility of working with a professional ghostwriter or editor, please get in touch. We’d love to talk!

Meet a Ghostwriter: Screenwriting Edition

Posted on October 5 2022 by Mark Graham

The Interview is a harrowing novel that takes readers on a wild ride throughout the upper echelon of corporate America, the darkest jungles of Southeast Asia, and the seediest side of Bangkok.

Back in January, we introduced readers to a Mark Graham Communications ghostwriter. This month, let’s meet another of our ghostwriters and hear about one of his specialties: screenplays.

What genres do you ghostwrite? What do you find appealing about those genres? My projects include business advice, self-help, memoirs, genre action novels, and screenplays. I’ve worked with clients who have successful backgrounds and a wealth of experiences. I enjoy learning from them and seeing how they’ve triumphed over adversity and life’s challenges. The variety of assignments and the opportunity to meet interesting people appeals to me, as does the ability to work from home on a flexible schedule.

How did your first ghostwritten screenplay come about? Mark Graham Communications approached me about writing a screenplay based on a story submitted by one of their clients. The reason they asked me was because of my background writing fantasy and horror. The story was about a cursed passenger ship and featured a battle between lumberjacks and zombies.

What do you like about ghostwriting screenplays? What’s challenging about it? I appreciate that our clients want to present their story in cinematic format. It’s a different way to tell a story than a novel. The client and I have to think collaboratively about storytelling in visual terms. Screenwriting requires great care in handling character interactions and dialogue. And unlike a novel, a movie doesn’t allow much space for interior dialogue. The writer must always keep in mind that film is a visual format.

The challenge is presenting the story, the characters, and their motives in 110 to 113 pages. Character development is more nuanced, because the director will influence the presentation of the film. A novel is typically north of 300 pages, and in novels, worldbuilding is far more detailed on the page. In a movie, the camera can pan across a scene and the viewer will know what century they’re in, the environment, the setting, and so on. The screenwriter has to set the scene on the page, then let the other players—director, cast, set designers, costumers, and others—create the visual aspects that bring the world alive on screen.

What advice do you have for someone interested in having their screenplay ghostwritten? First, ask yourself, “Is it important to me to hold in my hands a book that has my name on the cover? Do I want that physical representation of my story that I can share with the world?” If so, a novel might be a better fit. But if you’re certain you want to share your story as a movie, begin with a good understanding of what you want included in the screenplay. Know that it won’t contain the level of detail found in a novel. Also, think about the marketing of your screenplay. Do you have connections in the production industry? Do you have a film agent? If not, do you know people who might introduce you to potential agents?

What do you enjoy doing when you’re not writing? Reading, because not only do I learn new things, it also keeps me sharp as a writer. I like spending time outdoors and away from the internet and social media. I also have a dog and three cats who wrangle me from my office.

Finally, how is that first screenwriting client doing now? Once the screenplay was completed, the client provided it to contacts in the movie industry and is leveraging his celebrity status to have it reviewed by industry insiders. He’s not currently represented by a film agent, and the project is not yet optioned—but we’re hopeful!

A Question of Faith: The Christian Book Market

Posted on September 12 2022 by Mark Graham

No Return Ticket follows a woman’s two-year journey around the world learning to live, love and let go.

If you identify as Christian, you’re likely well aware that “Christian” means different things to different people. Broadly speaking, Christianity asks its followers to abide by the Gospel and teachings of Jesus. But Christianity is a tree with many branches, including numerous denominations, traditions, and ideological variations.

Like Christianity itself, the Christian book market is vast and varied. From the types of books (devotionals, Biblical analyses, and Christian-themed fiction, just to name a few) to where to promote and sell books intended for a Christian audience, this “niche” market can feel overwhelmingly difficult to navigate.

If you’re considering writing a Christian-themed book, here are a few pointers to keep in mind:

Consider your content. Christians readers are generally more tolerant of a limited amount (and degree) of violence than they are of swearing or sex. This is particularly relevant if you’re writing Christian fiction. Make sure your characters “walk the walk” and “talk the talk.”
For nonfiction, make “story” a part of your book. Whether devotional, reflection, how-to, or any other nonfiction genre, readers will be more engaged if your personal story is integral to the content. This is not a means of “tooting your own horn,” but rather a way to demonstrate Christ’s influence and inspiration in your life.
Seek endorsements. An endorsement from a Christian personality goes a long way. As you write the book, think about influencers you might have connections with (well-known pastors, Christian media personalities, and so on) who could be willing to endorse the book.
Become comfortable with promotion. As a Christian, you might find it awkward to self-promote. Christians are taught that it’s about Jesus, not about them—therefore, self-promotion feels strange to many first-time Christian authors. However, putting yourself out there is vital if you want to reach an audience. It helps to think of your book as a way to talk about Jesus and bring deeper meaning to your readers’ lives.
Understand the market. Since roughly 65% of Americans identify as Christian, it stands to reason that Christians make up the majority market share of book buyers in the U.S. However, most traditionally published Christian books are aimed at evangelical Christians. This is because evangelicals control the largest Christian retail bookstores in the U.S. In order to get your book in these bookstores, you will likely need to seek a traditional Christian publisher, rather than self-publish.
Find other outlets. If you want to self-publish your faith-based book, there are other avenues for finding an audience. E-books are simpler to promote than physical books, because online retailers make it easy for self-published authors to keyword their books appropriately and target their intended audience. As for physical books, your church’s bookstore, local independent booksellers that have a “Religion and Spirituality” section, your local library, and religious conferences and events are all good outlets to try.

Are you ready to spread the Word? If there’s a faith-based book you’re yearning to write, but the writing, editing, and/or marketing seem intimidating, please get in touch. We’d love to discuss your project and help you launch your title into the extensive, exciting world of Christian books!

How Can I Help? The Self-Help Book

Posted on August 5 2022 by Mark Graham

The College of the Future lays out a bold plan to help America’s private, non-profit colleges innovate and flourish within a challenging environment.

Who needs help? Perhaps the better question—especially these days—is, who doesn’t?

The self-help industry, always a robust category of publishing, has enjoyed exponential growth. According to a March 2021 Library Journal article, “…U.S. sales of self-help books grew annually by 11 percent from 2013 to 2019, reaching 18.6 million volumes. Meanwhile, the number of self-help titles in existence nearly tripled during that period, from 30,897 to 85,253.” While data for the “pandemic years” is forthcoming, it’s not a stretch to believe that since 2020, the self-help industry has grown even more.

If you’re considering writing (or having ghostwritten) a self-help book, these statistics are both fantastic and inspiring. But how do you crack into that market?

Below are a few pointers:

Know—and be passionate about—your subject. What are you not just good at, but great at? What do you know inside out? What challenges have you personally faced and overcome, and how did you do that? Selecting a subject that has significant meaning for you and that you know a great deal about will go a long way toward writing a book that has meaning for readers, too.
Have a story. It’s important to be an expert, but when it comes to self-help, it’s also vital to personalize your expertise. Whether it’s health/fitness, parenting, relationships, or anything else, readers want to know that you’ve personally faced the challenges they’re facing, and that you’ve discovered and implemented successful solutions. Weaving your personal story into your self-help book engages readers and demonstrates empathy for the audience.
Provide actionable steps. Self-help readers want to know not only how you did it, but how they can do it, too. Breaking down the material into actionable steps, including bullet lists and/or step-by-step exercises, helps the audience follow in your footsteps to achieve their own success as they work to master the material.
Be humble. While you want to be seen as an expert, it’s off-putting if your tone implies that you have all the answers. Each of us is an individual, and no one can completely walk in another’s shoes. Your readers’ paths will not be identical to yours; it’s important to recognize and respect the differences between yourself and others. Your job is to provide insight, inspiration, and education, while remembering that your reader is the student, and you are the teacher.
Market your book strategically. Online search engines continue to become more and more sophisticated. This is good news for self-help authors, because by using strategic SEO (search engine optimization), you can make it effortless for readers to find your book when they’re searching for answers to specific questions.

It might sound like a lot to take on, but at Mark Graham Communications, we’re here to
help (pun intended). Our team of ghostwriters, editors, book designers, and book marketers can help get your message to the right audience, at the right time—quickly putting you on the path to becoming a successful self-help author.

Interested? Please get in touch. We’d love to discuss your idea and help you get started
with your self-help book!

Niche Books Sell! (What’s Yours?)

Posted on July 11 2022 by Mark Graham

“The queen of beach reads” (New York Magazine) delivers an immensely satisfying page-turner in this tale about a summer of scandal at a storied Nantucket hotel.

Pop Quiz, Part 1: What’s the current #3 top seller in “Literature & Fiction” on Amazon?

If you read fiction, you might be able to guess that it’s by Elin Hilderbrand, and it’s her latest release, The Hotel Nantucket. It was published about two weeks ago and already has 4,100 ratings, averaging 4.5 out of 5 stars. Hilderbrand, the author of close to twenty novels, is one of the top-selling authors of our time. Her first novel was published in 2000. Most of her novels are romance and are set on Nantucket Island, where she lives. The New York Post once called her “the queen regent of the easy-breezy summer read.”

Pop Quiz, Part 2: What’s the current #3 top seller in “Children’s Ancient Civilization Fiction”?

Not sure? It’s a book titled Addison Cooke and the Treasure of the Incas, by Jonathan W. Stokes. It was published in October 2016—almost six years ago. As of this writing, it has 639 ratings, with a 4.7-star average score. It’s the first in a series, and the second and third titles in the series hold the #75 and #70 slots, respectively, in the same category.

I bring this up to illustrate a point: Now on his seventh book (three in the Addison Cooke series and four others), Mr. Stokes is creating a market niche for himself.

There was no Amazon data in 2000, but I’d guess that Ms. Hilderbrand began the same way. She wrote a romance novel set on Nantucket—and then another and another and another. Over time, she created a market niche that readers now associate with her name. That led to her becoming not only a bestseller in her market niche, but an overall bestseller.

None of this is to suggest that if you’re considering writing a book or having one ghostwritten, you should “write to the marketplace.” Quite the contrary: Your book will be more authentic, engrossing, and informative if you write about what truly inspires you and what you passionately want to share with readers.

That being said, there’s power in the market niche. By becoming a top seller in a niche category, you can bring attention to your books. As a niche bestseller, you demonstrate that you have expertise in a particular subject. Readers interested in that subject will look for further books by you, because you’ve established yourself as an influencer in your niche.

This works for nonfiction, too. For example, a nonfiction title by a debut author about starting and growing a home-based business is unlikely to launch to the top of the list in the “Entrepreneurship” category. However, if it’s well written, instructive, and skillfully promoted, the same title could much more easily become a bestseller in the “Home-Based Business Sales & Selling” category.

Does the idea intrigue you? Do you have a niche idea that you want to share with the world? If so, and if you’d like assistance writing your book, please contact us. We’d love to discuss your project and help you launch your niche book into the marketplace!

Switcheroo! (Or, Can an Author Switch Genres?)

Posted on June 6 2022 by Mark Graham

The novel Back in the Real World, is a collaboration between Ed Turner, Cara Lopez Lee and Mark Graham Communications.

Congratulations! You’ve written and published a book. You’re talking up the book with everyone you know, checking your sales figures, and working hard to promote your work and reach new readers.

All of that is great – and you might, as we discussed last month, be considering a sequel or even a series. But what if, instead, you’re thinking of writing something completely different?

You wouldn’t be alone. Do the names Stephen King, Margaret Atwood, Philip Roth, or Neil Gaiman ring a bell? All of these celebrated authors have written successful books in multiple genres. Other authors, prominent in one genre, have published in another genre under a pseudonym. For example, J.K. Rowling pens crime fiction under the name Robert Galbraith, and Anne Rice was also romance author A.N. Roquelaure.

So how do you do it? How do you switch from one genre to another – especially if you’re an author who wants to work with a ghostwriter?

There are several possible scenarios in which a ghostwriter can help you switch genres:

You wrote and published one or more previous books, but now you want to create a story in a genre in which you’re not as comfortable. Perhaps you’ve taken a stab at something new – you’re an educator who has written textbooks, for example, but you have a historical novel up your sleeve – and you’ve found that this new genre doesn’t come as easily as your previous writing did. A ghostwriter can help you get your ideas onto the page and create a strong, compelling narrative.
A ghostwriter assisted with your previous book(s), but you’re ready for a different type of story. In this case, either the same or a different ghostwriter might be appropriate. For example, if you’ve written true crime with the help of a ghostwriter but now want to write fantasy, a ghostwriter who has experience with fantasy is likely the best fit for you. That might be the ghostwriter you’ve already worked with, or it might be someone else. In either case, we can help. The writing team at Mark Graham Communications has a wide range of experience. We specialize in matching you with a writer who fits your project and working style.
You have two different projects in mind. Perhaps you haven’t written that first book yet, either with a ghostwriter or on your own. But you know you’re interested in working with a ghostwriter to tell stories in multiple, distinct genres. In this case, we can help you figure out where to start, which book to write first, and how to capitalize on your first book when you publish your second.

Speaking of that – once your second book hits the shelves, how do you promote it? Can your follow-up book ride the coattails of your debut, even if it’s in a different genre? This is a question without a single answer. If you’ve built a reputation in one area, readers might expect the same from you this time around. But with proper positioning and marketing, your previous fans are likely to come on board. For example, if you wrote a business book and you switch to memoir, you can market the “personal” aspects of how you built your business success – and thus draw your business book readers to your memoir.

We won’t mince words: switching genres isn’t easy. But as with any writing project, if it’s your passion and you’re willing to make the commitment, it can be done. And it absolutely can be successful.

If you need help, please get in touch. We’d love to talk with you about it!