You may be asking yourself how there can be a connection between ghostwriting and book design. The truth is, the two are tied together in very obvious ways. Or at least they should be.
With all of our ghostwriting clients, every conversation includes some mention of where the final product will end up. We don’t just hand over a finished manuscript and say, “Good luck.” We want the finished manuscript to be published just as badly as our clients do. There are two ways to go. Indie publishing (or independent publishing; also called self-publishing) and mainstream publishing. We talk about these two vehicles all the way through the process. Yes, this may seem on the surface to be putting the cart before the horse, but we are planning for the publishing process throughout the writing process, whether the project is a novel, biography, business book, or book of health and inspiration.
In preparation, we introduce a client to our book designer and book design team very early in the process, even as the first draft of the book is coming together. If a client chooses to independently publish their book and take charge of the publishing process, we want them to be thinking about their book cover – such an important decision – early on and to be aware of the interior layout process. We want to be sharing the different printing and ebook options available to them. Mostly, we want them to know that they are not alone in this process.