There is a direct correlation between the ghostwriting process and the self-publication process. Some people will tell you that both are easy. You have an idea for a book – a novel, biography, business book, or self-book, for instance – and you bring some one on board that is advertising themselves as a top flight writer. Here is your first and perhaps most formidable obstacle. How can tell this person is top flight? How can you tell if he or she has, first, the credentials to write your book, and, second, the interpersonal skills to make the collaboration work? You do your due diligence. You trust your instincts. You make sure you know what you’re getting into and how easy it is to extract yourself if it goes south. Your book is close to your heart. Don’t let your heart get in the way of choosing someone who shares your passion, but also understands the process and possesses the requisite skills; there are not a lot of people like that.
Let’s say you get over this first hurdle. What about this self-publication thing that so many people are doing? This is virgin territory for most people, and there are a lot of so-called publishers willing to take your money and prey upon your ignorance. Don’t let them. Getting your book published and published well comes down to the very same parameters as choosing a ghostwriter: you have to ferret out the chaff from the wheat, as the saying goes. This is about creating a meaningful relationship with someone who knows the business and has your best interest at heart. Believe me, there are plenty of people in both industries just waiting to take you money.
You deserve a great book, and you deserve a great publishing experience. Trust your instincts, but do your due diligence. Be willing to get involved. A book is a monumental achievement. Publishing that book is business decision worthy of your time and energy. Don’t short-sell yourself on either endeavor.