It is all about exposure. You may have written the best book in the world, but it will be impossible to sell if no one knows about it. With that in mind, let’s talk about creating a special website promoting you, the writer, and the book you’ve spent so many hours creating.
Problem one is that there are websites ad nauseam that are essential advertisements. Don’t go there. If your site is nothing more than a “please buy my book,” it is destine to fail. The truth is this: you won’t sell books if no one knows about your website, and don’t count on any staying on your site or recommending it to others if it’s primarily an advertisement. A website is meant to build a platform to generate interest in you, your book, and everything you want your book to accomplish, and ad sites do just the opposite.
Here is the rule in creating a special author website: before you think about how many books you’re going to sell, think first about how you are going to drive traffic to your website. Think first about making it a place people want to visit and explore. Think first about creating content that people want to read and that the search engines will latch onto. What this means is that you often have to create content that isn’t directly related to your books, or at least peripherally so. Sometime you have to create content that talks about writing or reading or the pleasures of arts in general. You may want to become a resource for information about writing or reading or the arts.
When you are creating an author website, remember that there is a fine line between resource content and selling content. Remember, there is a fine line between a lure and sledgehammer. Get people to your website by creating content that entices them with nuggets of wisdom. Use your humor. Use your insight. Use your unique perspective. Then they will recognize the person behind the books you’ve written, which will give them cause to buy the books you’ve written.