People are online all day every day, or so it seems. This would seem to suggest the importance of having a website to promote your book, or to promote you as an up and coming or well-established author. This is hard to argue. What is not hard to argue is that an average website is good enough, or that a template that you can buy for very little money makes sense.
What we know is this. An ever increasing number of people are making buying decisions based upon what they see online, and this includes the quality of their experience at any given website. Selling your book or selling yourself as an author is no different. In fact, as the e-book becomes an ever more popular form for getting your reading fix, your author website takes on more meaning.
Books are a competitive business. Make sure your website measures up. Make it special. Make it memorable. Both in design and content. Most often, this design component starts with your book cover. Why? Because you want to feature your book cover prominently on the home page of your author website. The image of your book cover should very likely travel from one page to the next. Start there. Choose your cover design wisely, and remember that it will represent you in your ad campaigns both on social media and in traditional media.
Your author website is only one of several vehicles that you will use in promoting your book and introducing yourself as an author, but it is vital in gaining exposure. What colors are you choosing? What message are you delivering? Your content cannot be all sell, sell, sell. Readers want more. They want information. Tidbits. Insight. If all you are doing is jamming your book down your visitor’s throat, he or she won’t be there long.
Keep your content as fresh as your design. Make sure your webmaster knows the ins and outs of search engine optimization. Use the latest technology so your website is as effective on a smartphone as it is on a computer.
You’ve written a book. Don’t short sell your online presence.