Improve Your Online Presence with a Book

Learn how ghostwriters from Mark Graham Communications can help you tell your story.

If you’re a business owner or entrepreneur, chances are you spend considerable time, effort, and resources promoting your business online. You likely have a company website, run online ads, and/or use social media to generate new leads and help your current customers stay up-to-date about your products or services.

Another key marketing tool for reaching clients and prospects is a book. How does a book improve your online presence? Consider these factors:

  • Credibility. While short content (such as your website or newsletter) gives your audience a general idea of you and your company’s expertise, a full-length book can be used to demonstrate the breadth of your experience. A well-thought-out, well-written book shows your audience your expertise in and commitment to your offerings.
  • Differentiation. What makes your business special? Your website likely uses written content, layout, and graphics to show what you do and how you do it better than your competition. However, the longer format of a book can give current and potential customers a deeper understanding of your business mindset and how your company operates.
  • Connection. With a book in hand, you can approach members of the media, organizations seeking speakers, high education institutions, and others who can exert influence and with whom you have the potential to work collaboratively. In exchange for you sharing your expertise with their audiences, such connections can open doors to further opportunities, prospects, and increased clientele for your business.
  • Visibility. You can sell the finished book not only on your website, but also on Amazon and book retailer sites. Promoting the book’s title in your social media, emailed newsletter, and/or ads, and providing a link to the book, gives your audience an easy way to find the book and order a copy. You might also consider giving away copies to potential customers. The return on investment is generally high when you land new clients this way.

    Love the idea of writing a book, but you’re not sure where to start? We can help. A professional ghostwriter will work with you to define your book’s goals and outline the topics to be covered. Via interviews with you and other key players in your business, the ghostwriter will generate professional, authoritative content in your unique voice. The finished product is a full-length, informative book with your name on the cover.

    If you’d like to explore the idea, please get in touch. We’d love to learn about you and your business, and help you determine how a book can help your company grow.