Let’s say you’ve enlisted the help of a special ghostwriter to assist in creating the book of your dreams. The process does not end with a completed manuscript. In fact, it doesn’t end once you’ve had your book designed, printed, and upload as an ebook.
Now it’s time to get to work and thoroughly market what you’ve created. Books don’t sell on their own. They have to be effectively marketed. So let’s talk about some key points.
- Know your audience. Yes, of course you’ve thought of this while you were writing. Now you have to tailor your marketing to that audience. Old or young, male or female, educated or not.
- Build a brand for your book and yourself as the author. This is very important and not as easy as you might think. Do your research in this area and then be certain your brand is one you are excited about and can readily support.
One thing that you need to know upfront is the importance of creating a buzz for your book both pre-publication and post-publication. You don’t start the process once the manuscript it done, but well before. You have to develop a marketing plan and look for appropriate promotional support.
You will want to utilize the latest and most effective resources and tactics available to you. You will want to personalize the process to fit your book specifically.
What are the vital steps you will need to take? Let’s explore.
- You will need to create an email marketing campaign designed for the dissemination of your title, your synopsis, and your author information. That’s a good start but it’s just the beginning.
- Social media. You will want to establish a presence on niche social networks and similar communities directly related to your title, genre, and literary communities. It is often helpful to make title and author submissions to specific forums, message, and discussion boards.
Another effective tool is to make book submissions to online blog sites specific to the genre of your title. If these very important sites read and review your work, they will disseminate them to their followers. Very powerful.
Of course, we all know about the social networking avenues, including but not limited to Facebook, Twitter, Goodreads, LinkedIn, and Pinterest, but learning how to best use them is the challenge we all face.
With any book, no matter the genre, the most important part of the publishing process is letting readers know your work is available. There is an audience for every book; it is just a matter of finding it.