Ghostwriting and the Indie Publishing Mind Set

Wow Moments

This engaging how-to business book on customer interaction is a collaboration between Mark Kent and Mark Graham Communications

The minutes you hire a ghostwriter, you proclaim yourself an entrepreneur. The minute you hire the right ghostwriter, you become both businessperson and entrepreneur. Whether you’ve chosen to write a business book to expound upon your proprietary view of the industry you’re in, a memoir to celebrate a special, meaningful part of your life, or a work of fiction to launch a life-long dream of being a novelist, you want to be just as diligent and thoughtful about the process as you would if you were opening a restaurant or starting a tech company.

Yes, of course, there is something wonderful about the art of writing and creating and putting pen to paper. And yes, you want to celebrate that totally. Know, however, that this is about a team.

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No one goes it alone in the world of writing.

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You’ve got a great idea. A big idea. Something that stokes your imagination when you get up in the morning. You’ve got a book to write.  Now build a great team to write it.

A very good ghostwriter submerges himself or herself in your idea. They swim in the concept of your message. They embrace your characters as if they were his or her characters. Most importantly, a very good ghostwriter taps into the passion that you bring to your book and makes it his or her own.

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This is your first step as a businessperson. Hiring the right ghostwriting partner.

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Now that your product is being created, you turn your attention to publishing, marketing, and promotion.  Shift your mindset to realize that each of these pieces are imperative to your new business. It is all about exposure.  Every piece of advertising that you buy, every promotional piece that you put out into the world, every conference you attend or press release that you pen, have to be formulated with the exact focus as you would use for your restaurant or tech company.

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And just like your restaurant or tech company, you need to think long term even as your implementing short term tactics.

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From our experience, a great memoir or a groundbreaking business book takes months to ghostwrite with progress being made every day. The very same goes for the business side of independently publishing your book. It takes time to build the right team, to focus your marketing, and to gain the traction that will give you the best odds for success.  Set goals, temper your expectations, and put your nose to the grindstone.