No, this is not a blog dedicated solely to the writing of a business book. Yes, a business book is an amazing way to establish brand clarity for you and your business expertise. It is a great way to establish business credibility and up your status within your industry.
The truth is, writing a novel, memoir, or self-help book can be just as dynamic in marketing you, your business, and your legacy.
A memoir has the advantage over a business book of letting a reader see inside your personal life, how you conduct yourself with family and friends, and how you deal with crisis and overcome obstacles.
A novel demonstrates a level of creativity that few other endeavors can, and there is something very captivating about a man or woman who completes such a monumental task.
A self-help book may seem to mirror a business book, but there is also more of a personal element that goes into a self-help or how to book. You are demonstrating tools that go beyond business, and readers naturally connect the two.
It is also worth noting that having your name on the cover of a book, no matter what the genre, is very special. It suggests a level of achievement that few people attain. Picture your book in a place of honor in your house or office. The feeling is special. You feel it; others do as well.
Some people will say that hiring a ghostwriter to assist in the creation of your book – be it a business book, novel, biography, or book of inspiration – lessens the accomplishment. Nothing could be further from the truth. Life and business are both about maximizing your resources, and a skilled ghostwriter is an asset in seeing something special take shape. The material is yours. The idea began with you. The story is your creation.
The best marketing tools are tangible. You can see them. You can appreciate the work that goes into them. A book is a perfect example. It says that your ability to create something as special as a finished book – and the work that goes into it – reinforces your ability to build a viable business, sustain important relationships, and elevate you above the crowd.