Book marketing is one of the most important pieces of being a successful author. Perhaps your book is written. Or perhaps you’re in the process of writing a book. Now what? How do you find your audience? How do you build a brand for your book and yourself as an author?
All good questions. If only the answers were as easy to come by. Consider first that you have to create a buzz for your book both pre-publication and post-publication. You have to develop a marketing plan and look for appropriate promotional support.
You will want to utilize the latest and most effective resources and tactics available to you. You will want to personalize the process to fit your book specifically.
What are the vital steps you will need to take? You will need to create an email marketing campaign designed to dissemination of your title, your synopsis, and your author information. That’s a good start but it’s just the beginning.
You will want to establish a presence on niche social networks and similar communities directly related to your title, genre, and literary communities. It is often helpful to make title and author submissions to specific forums, message, and discussion boards.
Another effective tool is to make book submissions to online blog sites specific to the genre of your title. If these very important sites read and review your work, they will them disseminate it to their followers. Very powerful.
Of course, we all know about the social networking avenues, including but not limited to Facebook, Twitter, Goodreads, LinkedIn, and Pinterest, but learning how to best use them is the challenge we all face.
With any book, no matter the genre, the most important part of the publishing process is letting readers know your work is available. There is an audience for every book; it is just a matter of finding it.
If you’d like to know more about marketing your book or seeing it effectively published, we’d be happy to help you at Graham Publishing Group. Visit us online at www.grahampublishinggroup.com, give us a call at 720-366-6401 or drop us an email.