Expand Your Coaching Business Using a Book

Coaching as a business is a relatively new field, only recognized for the past 40 years or so. And yet, it grows each year in the U.S. and throughout the world. If you’re in the coaching business, you already know that the most successful coaches have a niche: helping clients lose weight, for example, or land their dream job or start their own business. A great coach asks questions that help clients dig deeper and discover solutions or address challenges. Successful coaches help clients reframe their thinking and see what’s possible. Coaching clients are looking for the most direct route to get what they want, along with the accountability that a coach offers along every step of the path.

Many coaches offer specialized packages, group sessions, or other customized services that help them maintain and grow their client lists. It’s not uncommon for a successful coach to leave their 9-to-5 job and make a great living from coaching alone.

If you’re among them, congratulations! You’ve done something that many people only dream about. You’ve likely worked hard to build your business, and you continually look for ways to improve your services and offer innovative solutions for your clients.

So why would you need a book?

This might be a question you’ve already asked yourself. Like most coaches, you probably research widely about both your niche and coaching in general. You likely study the podcasts, social media, and websites of other coaches. You may have undergone training about how to become a successful coach and build a business. Along with these other resources, you might have read books by other coaches and wondered if you should write one yourself.

Consider these benefits of a book authored by you:

• Credibility. We’re all bombarded with information these days—from what lands in our inboxes to our social and news media feeds to what we see on TV. Given this information overload, many people intuitively trust what they read in a thoughtful, well written and well received book more than they do other information sources. A book about your niche coaching expertise can add to your credibility both in your specific area and in general as a coach.
• An expanded platform. In addition to offering the book on your website, through your email list, and via social media promotion, you can offer it for sale from online retailers like Amazon, as well as in physical bookstores. This provides additional avenues for potential customers to learn about you and your offerings. A method for sharing your own and your clients’ stories. A successful coaching business is built not only based on the coach’s success in their area, but also clients’ success. You can include your clients’ success stories in your book to provide inspiration and motivation for others to use your services.
• A “teaser” of your offerings. Many coaches who write a book cover their niche in general, provide case studies, and offer ideas that readers can use to get started. The goal is to entice readers to read the book, then to go one step further and engage your coaching services. Using your book to offer general solutions to common problems in your niche area provides a low entry point for potential customers to try out your methodologies before taking the more committed step of working directly with you.As a busy coach, you might not have the time to write a book. Or you might have written a draft of your book and need help polishing it before publication. In either case, our team of ghostwriters and editors can help you get started or take the book to the next level. If you’re interested in getting a book out there to help you grow your coaching business, please get in touch. We’d love to hear from you and discover how we can help.