How Can Your Story Help Others?

Soul Tracker is a captivating book following a doctor’s investigation of life’s energy written by Nicholas Crabtree with MGC.

If you’re considering writing a memoir, a vital question to ask yourself is, “Why do I want to tell this story?” If the primary reason is, “Because the world needs to know it!”—this is a good time to step back and reconsider your motives, particularly if you hope to draw a wide audience to your book.

But wait. You have a great story to tell. Everyone should know it, right?

Perhaps. But not because the story is great. (Even if it is.) Instead, the reason to turn your great story into a memoir is to demonstrate how YOUR transformation can inform the READER’S transformation.

Specifically, this means your memoir should:

  • Have a starting point and an endpoint. Unlike autobiography, memoir is not about the author’s life from birth until the present moment. Rather, a memoir discusses something specific that changed the author. This, in turn, opens up possibilities for readers to experience their own transformations. It’s important to note that this might be trauma related (much of a memoir is), but that’s not always the case. The story of how you went from living paycheck-to-paycheck to running a successful business provides motivation for aspiring entrepreneurs. The story of how you rescued and learned to train a stray dog, then went on to become a professional canine behaviorist, could inspire others who want to follow this or a similar path.
  • Show what you learned. This is a moment for demonstrating what happened and what you learned from it. You’ve heard the age-old writing advice: show, don’t tell. The key is to highlight your transformation in specific, emotion-packed scenes. For example, if you’re a recovering alcoholic, don’t simply tell readers that you’ve learned to stop drinking. Instead, paint a picture. Maybe you’re at a party, everyone is drinking alcohol, and for the first time ever, you select a soda instead. How did that act make you feel? By showing the reader your transformation, you provide inspiration for readers to undergo their own transformations (whether sobriety or something else).
  • Be relatable. This doesn’t mean every reader has to experience what you did. Let’s say you want to write about your experience summiting Mount Everest. Not every reader will do that, of course. What’s important is not that readers share your specific experience, but rather that they understand its transformational properties. What did this experience teach you that others can apply to their own experiences? How to be a better planner? What does it take to persevere? How, when, and where to ask for help?
  • Avoid preachiness. Even if your story contains valuable lessons, it’s not your job, as an author, to lecture the reading public. Rather, your story can serve as a caring, definitive example of what’s possible. Again, this goes back to showing, not telling. When readers experience specific, vivid emotions alongside you, they’re more likely to feel empathy for your experience and draw inspiration from it, rather than tuning it out (which, in the reading world, means deciding not to continue reading your book).

Are you ready to share your story and help others, but you’re not sure to start? Please get in touch. Our team of professional ghostwriters and editors can help shape your story into a memoir that has the potential to change lives—starting with your own!

Giving the Gift of a Book

Under The Orange Blossoms: An Inspirational Story of Bravery and Strength written by Cindy Benezra with MGC.

Did you grow up listening to your parents’ and grandparents’ stories? Many of us did. We’ve been regaled with tales of the “good old days,” which are generally remembered with nostalgia and often focus on happy over not-so-happy events. This might lead us to wonder if life really was as great back then as our elders would have us believe.

If you’re curious about whether a propensity for remembering positive circumstances is common, you might find it interesting to note that research data validates this tendency. An article from the American Psychological Association discusses, “the ‘socioemotional selectivity’ theory that, as people get older and become more aware of more limited time left in life, they direct their attention to more positive thoughts, activities and memories.”

That being said, most of us know that our family members’ pasts also include struggles and painful memories. Stories of this type are often expressed as teachable moments—but they have the added value of giving our relatives’ history dimension and authenticity.

Have you recorded a family member’s stories? Many people either write down an elder’s stories or record their family member relaying stories orally. We often do this with the idea that “this would make a great book.”

If you’ve had this thought, you’re right. It would make a great book.

This is not to suggest that your family member’s story will become an overnight bestseller. In fact, if the story was made into a book, you and/or your relative might choose not to sell the book at all. Some families simply want the story put into book-length form, with the ability to print copies to share within the family and among friends. Others, in contrast, plan to publish the book, sell it online, and possibly look into avenues for selling additional print and/or electronic copies.

Whichever path you choose, a book based on your elder’s life story makes an incredible gift for the elder. And while most of us are currently enjoying warmer weather and springtime flowers, the timing is perfect to get started on a book-length project. With at least 4 to 6 months required to write and produce most books, a book that’s begun soon can likely be completed before the holiday season.

There are several possibilities for writing the book. These include the elder writing it, you or another family member writing it, using a storytelling app to automatically generate a book, or using a ghostwriter.

If no one in the family is able to write the book, you may have considered a storytelling app. These are common online and have become popular in recent years.

However, using a ghostwriter provides distinct advantages over a storytelling app. Unlike an app, which only collects recorded stories and binds them “as-is” into a book, ghostwriting provides a customized, professional experience. A seasoned ghostwriter will conduct interviews, organize your relative’s stories in a cohesive, logical sequence, and edit the material appropriately.

If you’re looking for something beyond “getting stories down on a page,” ghostwriting is an excellent option. Interested in learning more? Please contact us. We’d love to discuss transforming your relative’s stories into a professionally written, compelling book to be enjoyed for generations to come.

“Based on a True Story”: Should Your Book Be Fiction or Memoir?

The Hotel Nantucket is a satisfying page-turner about a summer scandal written by Elin Hilderbrand and MGC.

We’ve all seen them (and probably read some of them): novels based on events that actually happened. These books are wildly popular and often very successful. In fact, Oprah Daily recently posted an article titled “25 Novels Based on True Stories” that includes such esteemed titles as The Christie Affair, by Nina de Gramont (based on an incident from Agatha Christie’s life), Anon Pls., by DeuxMoi with Jessica Goodman (about social influencer DeuxMoi), and Salvage the Bones, by Jesmyn Ward (based loosely on the author’s experiences living in Mississippi during Hurricane Katrina).

If, like Ward, you’re considering writing a book based on your personal story, you might be wondering whether the story is best told as fiction or a memoir. There are several advantages to either approach.

A memoir allows you to:

  • Tell the story as it truly happened. In a memoir, your story is yours—every bit of it. You might choose to omit scenarios that aren’t relevant or are overly painful to yourself or someone else, but the events described in the book actually happened.
  • Focus on a particular event or series of events. In contrast with autobiography, memoir generally doesn’t cover your life from birth to the present moment. Rather, memoir is about a personal journey with a particular, thematic focus: overcoming an illness, struggling with infertility, coping with a painful divorce, and so on.

What about fiction? What advantages does a novel based on the truth offer the writer?

  • The story can be told using greater creativity. The story is based on truth, but a novel allows you to embellish that truth, adding events and characters to drive the plot forward while omitting those that may be authentic but don’t enhance the overall story. As we all know, life unfolds in both interesting and mundane ways. A novel lets the writer forgo the mundane and focus on what (and who) is most compelling.
  • Novels are generally more marketable. Novels, especially in a specific genre, tend to sell better than memoirs. For example, transforming the true-life fairytale about how you met and married your spouse into a romance novel is likely to generate a higher readership than a memoir on the same subject.
  • Privacy is safeguarded. The situation you want to write about very likely involves many people, quite a few of them near and dear to your heart. Fictionalizing the story protects both your own privacy and that of your loved ones.

Still not sure? A professional ghostwriter can guide this decision—and help you write or edit the book. If you’re considering writing either a novel or a memoir and you’d like help, please get in touch. We’d love to hear about your project and help you get your story out in the world, whichever form it ultimately takes.

Your Author Brand

Dark Vengeance is a magical, thrilling book written by Billy Wright with MGC.

“COMING SOON.”
These words follow the book title on the website of a current Mark Graham Communications client. The client’s website also includes inspirational photos, a book trailer, author information, and an inquiry form.

So what doesn’t exist? The book.
Not yet, anyway. But that hasn’t stopped our client from generating excitement about his upcoming release.

What he’s doing is establishing his author brand. What is a brand? In traditional marketing terms, “branding” refers to the visual aspects of a company or product: its logo and symbols, its packaging, and its general graphical aesthetic. These elements are still considered part of branding, but with the ever-evolving online world enabling companies and individuals to reach wider audiences, the definition of branding has likewise expanded.

According to Brandingmag.com, branding is “…the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds.” For authors and aspiring authors (whether they’re planning to write their own book or have it ghostwritten), this means establishing the reasons why readers should turn to this book specifically.

Amazon carries over thirty-three million book titles. Brick-and-mortar bookstores have access to nearly as many. (Some books are published only online and are unavailable in physical stores.) For a book to stand out, potential readers must have a clear idea why they should invest their time and money in it. There’s no better way to achieve that than to ensure your author brand is well-defined, succinct, and consistent.

What are the elements of a great author brand?

  • Brevity. Some authors bog down their brands with too many details. Such authors want their book to be everything to everyone—but this overwhelms readers and is likely to cause them to seek other resources and/or forms of entertainment. To avoid this, begin by defining the key points you want your audience to know. What, exactly, are you offering? What value will your book bring to readers’ lives? Instead of starting with the idea that “Everyone will want to read it!” begin by assuming that only those to whom you provide great value will read your book. (Harsh, we know—but true. Rather than deterring you, let that inspire you!)
  • Your (or your company’s) experience and personality. What makes you stand out from the crowd? What wisdom does your book contain that readers won’t find elsewhere? What aspects of your personal story, your book’s story, or your business make you an expert and/or someone who holds a unique view about the book’s topic?
  • Professional, consistent messaging. Regardless of whether your book is personal or business-related, everywhere you display or discuss your brand, the message should be the same. Reiterate your message each time you talk about your book, your company, and/or yourself. Use a consistent graphical style, streamlined visuals, and other elements such as music and sound, as appropriate to your brand.

What if you have a great idea for a book, but you haven’t yet written the book? Like our client, you can begin defining your brand at any time. And, like our client, you may find that having the book ghostwritten is optimal for getting your book into the world in a timely manner. If you’d like to learn more, please get in touch. We’d love to get to know you, your idea, and your brand—and we’d love to help you get your book into as many hands as possible.

Using Your Book to Grow Your Business

The Amazing Huff is an intriguing, mysterious book written by C. Herbert Locy with MGC.

When we meet with a prospective ghostwriting client, one of the first questions we ask is, “Why do you want to write this book?” If the client is interested in writing a book based on their business endeavors, the response is at least partially (and often primarily), “To help grow my business.”

This makes sense. A well-written business book can benefit any company and its leaders, bringing in prospective clients and fresh opportunities to get in front of an audience. A book that provides authentic, relevant solutions will have wide appeal that stretches beyond book sales alone.

A recent client, Chris Thibodeaux of the Career Fitness Center had this to say about his business book’s launch: “The event was a huge success. Over 200 people were in attendance, and the book signing portion of the event was great. We sold around 100 copies of Get Your Career in Shape at the event, some people brought books they’d ordered online, and some signed up for my membership-based business. A few people arrived at the event having read the whole book. Some were reading it at the event! We received great feedback on the book, content, flow, and real-world application.”

Writing and publishing a book based on your business can enhance your personal and business profiles in the following ways:

  • Increased credibility. As we discussed last month on the blog, when we talked about thought leadership, people are more likely to work with and purchase products from those they regard as experts in a particular field. A full-length, well-written book can go a long way toward establishing and maintaining that credibility.
  • Increased prominence. When the book is published, your internal marketing team (or outside marketing consultants) can use the book launch as a public relations opportunity. Pitching the “story of the book” to strategically selected media outlets is an opportunity for exposure not just of the book itself, but of you and your business. And, as cited above, you can organize a book launch event to draw in potential readers and customers.
  • Engaged, responsive new leads. Many business books are sold online, generally on Amazon and other book-buying sites. Every reader who finds the book via these outlets turns into a lead for your business. If readers are drawn in by your book’s content, they’re likely to come to you as potential new customers.
  • Speaking engagements. As we’ve discussed on the blog, a book can serve as your “calling card” on the speaker circuit. This, in turn, is a great way to further enhance your credibility, generate additional leads, and expand your business.

What if you have the expertise and business knowledge to write the book, but you don’t have the required time and/or writing skills? This is where a ghostwriter comes in. Professional ghostwriting is a huge asset to anyone who wants to expand their business by writing a book. A seasoned ghostwriter will work with you to develop content that’s appealing, relevant, and thought-provoking. The ghostwriter will organize your content in a clear, engaging manner, developing a full-length book that draws in readers while fully demonstrating your professional expertise.

Ready to get your book out there and grow your business? Please contact us. We’d love to help!

Validate Your Expertise Using Your Book

Learn how to make the most out every success and failure with The Aftershock written by Kelli Poles with Mark Graham Communications.

Many businesspeople aspire to become recognized experts in their field—status commonly referred to as being a thought leader. According to Forbes, a thought leader is “…an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” Further, “A thought leader is an individual or firm that significantly profits from being recognized as such.”

Perhaps your goal is to become a thought leader, or perhaps you’re already a recognized expert in your field. Whether you’re already there or working your way toward it, you likely know that thought leadership takes time, dedication, and tremendous effort. Thought leaders possess not only subject matter expertise, but also the creativity, insightfulness, and leadership skills necessary to inspire others. As such, thought leadership itself is a skill that must be honed.

For any thought leader, it’s vital that others recognize and value the leader’s influence. Much of this is cultivating a consistent, well-thought-out online presence (social media, blog, website, and so on), but writing and publishing a book can also play a key role.

How does authoring a book benefit you as a thought leader? Consider the following:

  • A book establishes your expertise. Your book tells the world that you know your stuff. Whether you write the book yourself or work with a ghostwriter, the primary source of the book’s contents is your expertise in your particular field. If you work with a ghostwriter, the ghostwriter will interview you and use materials you provide to present your content in a clear, organized, and engaging manner. As the author, with your name on the cover, you will be the ultimate authority about the book’s content.
  • A book shows dedication to your subject. As mentioned above, it’s common for thought leaders to publish blog posts and online articles. This content can be useful both to thought leaders and their audiences, but book-length material demonstrates a thought leader’s deeper, multilayered expertise regarding their subject.
  • A book is tangible and long-lasting. Unlike web content, which can change dynamically and can become buried in online searches, a book (whether physical or e-book) is a tangible object that your audience can refer to again and again. A skilled ghostwriter will work with you to generate content that stands the test of time while simultaneously being forward-thinking and fresh in its insightfulness and practicality.
  • A book builds your following. Pairing your book with social media posts, website content, and business-to-business communication allows you to gain—and maintain—readers and followers. This coordinated approach further validates your expertise about your subject.

You know your business. If your goal is leveraging that knowledge to become a recognized expert in your industry, there’s no better tool than a well-written book.

Interested in learning more? Please contact us. We’d love to help.

The Best Gift You Can Give Yourself

No risk is too great to prove that love conquers all in this thrilling book, Forgotten Letters, written by Kirk Raeber and Mario Acevedo with Mark Graham Communications.

This time of year, many of us are busy making holiday lists and shopping for loved ones. While you work your way through those tasks, we’d like to encourage you to think about a very special gift for yourself: the gift of a ghostwritten book.

If you’re reading this, chances are you’ve considered it. Maybe an idea for a book has been floating around in your head for years. Maybe your idea is brand-new, and the very thought of it makes your heart race with excitement. Maybe you’ve begun taking notes or even started a draft of your book, only to find the task more daunting than anticipated.

Whatever your situation, if you’ve looked into having your book ghostwritten, you might have hesitations. These can include uncertainty about how the ghostwriting process works, wondering if it’s the right time for your book, and financial considerations. Especially this time of year, it could feel easier to shelf the idea, with the hope of returning to it at some unknown, future date.

That’s certainly an option, but another choice is to consider moving ahead now. Why? Because hesitancy is normal, but the timing might actually be perfect to get started on your ghostwritten book.

The following are hesitations we commonly hear:

  • Other people are writing similar books. Doesn’t that mean the market is oversaturated with books just like mine? Surprisingly, this is rarely the case. Many readers are faithful to particular genres, and they will actively seek out titles similar to titles they know and love. These “comps” can be a selling point for your book. If you’re seeing books out there that are somewhat like yours, but you have a unique approach to the subject, you might be in the sweet spot for a book with wide audience appeal.
  • I can write the book anytime, because I’ll never forget the experience I want to write about. Sadly, this isn’t always the case. We often hear from clients who wish they’d started their book sooner. This is because time wears away at our memories. Whether it’s your personal memoir, a cherished relative’s life story, or a business book chock-full of anecdotes from your work life, if you capture the information now, while the memories are available and the ideas are fresh, the story will be richer in detail and much more likely to come alive on the page, further engaging and captivating your readers.
  • I can’t afford a ghostwritten book. It’s true that having a book ghostwritten is an investment. Ghostwriting services are all over the map in what they charge, and it’s wise to look into several ghostwriters and/or ghostwriting companies before making a final decision. Keep in mind that not all of them use the same payment structure, and you might find the costs are more reasonable than you’d imagined. One cost-saving measure could be to draft the book yourself, then hire a ghost editor to polish the manuscript. Also remember that for business books, ghostwriting services might be a tax write-off. (It’s imperative that you consult your tax professional for details about your particular situation.)

Still not sure? If you’d like to talk, please contact us. We can help you figure out if the time is right to give yourself a gift you’ll always treasure—your story, on the printed page.

How to Enter (and Win!) Book Awards

Fallen Medicine is a nurse’s dark journey through PTSD, drug abuse and sexual addiction written by D.F. Thompson with Mark Graham Communications.

The holiday season may be fast approaching, but if you’re an author—or if you’re considering becoming one by having a book ghostwritten—this is also the time of year to start thinking about book awards. This is because many book awards are open only to books published during a calendar year, and entries are often accepted only through the first few months of the subsequent year.

If you published a book this year (and if you didn’t, you can bookmark this blog post for next year!), here are a few things to consider as you think about entering your book in award contests:

  • Understand that not all book awards are created equal. While you’ll find numerous book award contests online, some awards carry more clout than others. Many readers are familiar with prestigious awards such as the National Book Award and the Pulitzer Prize. Obviously, these awards are wonderful to win, but they aren’t accessible to every author (for example, some awards do not accept self-published books), and competition is stiff. Most authors have a better chance with regional awards (in Colorado, a well-known one is the Colorado Book Award); awards specific to their genre (such as the Edgar Awards for mystery); and/or awards geared to their publishing type (for example, the IPPY Awards for excellence in independent publishing).
  • Vet the award and its sponsors. Most award websites explain how they receive their funding, how long the organization has been running the contest, what benefits the organization provides to winners, and who the judges will be. It won’t do you much good to win an award that no one has heard of and that is, in essence, a money-making scam for its organizers. Look for reputable, established contests. If a contest is new, find out as much as you can about its operations before you enter.
  • Read the guidelines. Then read them again. Read guidelines carefully once—then read them again a few more times. Make sure you understand what’s required. Ensure your book is eligible for the award, that you enter it in the appropriate category, and that you follow all submission guidelines exactly as stated.
  • Check costs. Most contests have an entry fee. Many also require hard copies of your book. Before entering any contest, consider if winning is worth the entry costs. You might want to create an “awards budget,” to help you determine where best to spend your money.
  • Enter a professional book. Only enter a book that has been professionally written, edited, and produced. If you need help getting your book into a polished state, please contact Mark Graham Communications—we can help!
  • When you win, expect to do most of your own promotion. Winning an award will not automatically launch your book into the spotlight. While the contest organizers will do some promotion, it’s up to you, the author, to do the heavy lifting. Some organizations will set up readings at a local bookstore for finalists. When such opportunities arise, make time to attend. If you’re a finalist, go to the awards ceremony and take pictures (make sure you’re in some of them) to be used on your website and/or social media. Once winners have been announced, virtually all contest websites list those winners (and often the finalists). Some organizations also send out press releases to local and/or national media. Many contests provide stickers or seals that you can place on your book’s cover, which draws attention to it on a bookstore shelf. As a winner, make sure to update your website and other online information to mention the award.

What if you’re dreaming of winning a book award, but you can’t quite finish that book? If you’d like to explore the possibility of working with a professional ghostwriter or editor, please get in touch. We’d love to talk!

Meet a Ghostwriter: Screenwriting Edition

The Interview is a harrowing novel that takes readers on a wild ride throughout the upper echelon of corporate America, the darkest jungles of Southeast Asia, and the seediest side of Bangkok.

Back in January, we introduced readers to a Mark Graham Communications ghostwriter. This month, let’s meet another of our ghostwriters and hear about one of his specialties: screenplays.

What genres do you ghostwrite? What do you find appealing about those genres? My projects include business advice, self-help, memoirs, genre action novels, and screenplays. I’ve worked with clients who have successful backgrounds and a wealth of experiences. I enjoy learning from them and seeing how they’ve triumphed over adversity and life’s challenges. The variety of assignments and the opportunity to meet interesting people appeals to me, as does the ability to work from home on a flexible schedule.

How did your first ghostwritten screenplay come about? Mark Graham Communications approached me about writing a screenplay based on a story submitted by one of their clients. The reason they asked me was because of my background writing fantasy and horror. The story was about a cursed passenger ship and featured a battle between lumberjacks and zombies.

What do you like about ghostwriting screenplays? What’s challenging about it? I appreciate that our clients want to present their story in cinematic format. It’s a different way to tell a story than a novel. The client and I have to think collaboratively about storytelling in visual terms. Screenwriting requires great care in handling character interactions and dialogue. And unlike a novel, a movie doesn’t allow much space for interior dialogue. The writer must always keep in mind that film is a visual format.

The challenge is presenting the story, the characters, and their motives in 110 to 113 pages. Character development is more nuanced, because the director will influence the presentation of the film. A novel is typically north of 300 pages, and in novels, worldbuilding is far more detailed on the page. In a movie, the camera can pan across a scene and the viewer will know what century they’re in, the environment, the setting, and so on. The screenwriter has to set the scene on the page, then let the other players—director, cast, set designers, costumers, and others—create the visual aspects that bring the world alive on screen.

What advice do you have for someone interested in having their screenplay ghostwritten? First, ask yourself, “Is it important to me to hold in my hands a book that has my name on the cover? Do I want that physical representation of my story that I can share with the world?” If so, a novel might be a better fit. But if you’re certain you want to share your story as a movie, begin with a good understanding of what you want included in the screenplay. Know that it won’t contain the level of detail found in a novel. Also, think about the marketing of your screenplay. Do you have connections in the production industry? Do you have a film agent? If not, do you know people who might introduce you to potential agents?

What do you enjoy doing when you’re not writing? Reading, because not only do I learn new things, it also keeps me sharp as a writer. I like spending time outdoors and away from the internet and social media. I also have a dog and three cats who wrangle me from my office.

Finally, how is that first screenwriting client doing now? Once the screenplay was completed, the client provided it to contacts in the movie industry and is leveraging his celebrity status to have it reviewed by industry insiders. He’s not currently represented by a film agent, and the project is not yet optioned—but we’re hopeful!

A Question of Faith: The Christian Book Market

No Return Ticket follows a woman’s two-year journey around the world learning to live, love and let go.

If you identify as Christian, you’re likely well aware that “Christian” means different things to different people. Broadly speaking, Christianity asks its followers to abide by the Gospel and teachings of Jesus. But Christianity is a tree with many branches, including numerous denominations, traditions, and ideological variations.

Like Christianity itself, the Christian book market is vast and varied. From the types of books (devotionals, Biblical analyses, and Christian-themed fiction, just to name a few) to where to promote and sell books intended for a Christian audience, this “niche” market can feel overwhelmingly difficult to navigate.

If you’re considering writing a Christian-themed book, here are a few pointers to keep in mind:

  • Consider your content. Christians readers are generally more tolerant of a limited amount (and degree) of violence than they are of swearing or sex. This is particularly relevant if you’re writing Christian fiction. Make sure your characters “walk the walk” and “talk the talk.”
  • For nonfiction, make “story” a part of your book. Whether devotional, reflection, how-to, or any other nonfiction genre, readers will be more engaged if your personal story is integral to the content. This is not a means of “tooting your own horn,” but rather a way to demonstrate Christ’s influence and inspiration in your life.
  • Seek endorsements. An endorsement from a Christian personality goes a long way. As you write the book, think about influencers you might have connections with (well-known pastors, Christian media personalities, and so on) who could be willing to endorse the book.
  • Become comfortable with promotion. As a Christian, you might find it awkward to self-promote. Christians are taught that it’s about Jesus, not about them—therefore, self-promotion feels strange to many first-time Christian authors. However, putting yourself out there is vital if you want to reach an audience. It helps to think of your book as a way to talk about Jesus and bring deeper meaning to your readers’ lives.
  • Understand the market. Since roughly 65% of Americans identify as Christian, it stands to reason that Christians make up the majority market share of book buyers in the U.S. However, most traditionally published Christian books are aimed at evangelical Christians. This is because evangelicals control the largest Christian retail bookstores in the U.S. In order to get your book in these bookstores, you will likely need to seek a traditional Christian publisher, rather than self-publish.
  • Find other outlets. If you want to self-publish your faith-based book, there are other avenues for finding an audience. E-books are simpler to promote than physical books, because online retailers make it easy for self-published authors to keyword their books appropriately and target their intended audience. As for physical books, your church’s bookstore, local independent booksellers that have a “Religion and Spirituality” section, your local library, and religious conferences and events are all good outlets to try.

Are you ready to spread the Word? If there’s a faith-based book you’re yearning to write, but the writing, editing, and/or marketing seem intimidating, please get in touch. We’d love to discuss your project and help you launch your title into the extensive, exciting world of Christian books!