A Great Idea Doesn’t Necessarily Make for a Great Book

#5 Samaritan Court

This moving and powerful biography was written by Maria Mai-Thuy Swenka and Mark Graham Communications.

Everyone has said this at one time or another: “I have a great idea for a book.”

The percentage of those people who actually follow up on that great idea is, well, practically none.

Writing is work.  Hiring a professional ghostwriter is work. Both take time, commitment, and resolve.  Starting isn’t necessarily the problem. Many people with a great idea have actually picked up a pen and written a few words.  Many people have actually placed a call with a professional ghostwriter. Starting is not the problem. Finishing is.

If your goal in writing that amazing book is to make money, you might start, but you probably won’t finish. Why? What’s missing?  Answer: passion. Answer: the desire to see that wonderful idea in print with your name on the cover.  Now that is a great feeling.

At Mark Graham Communications, we always ask our clients: Why do you want to write this novel, or this biography, or this business book? If the answer comes from a place deep in the soul, then we’re onto something special.

That does not mean that we don’t write with commercial viability in mind. Of course, we do. A book that reaches readers is wonderful. A book that sells well means that you’re reaching your audience.

One of the reasons writing a book is so special is that so few people actually do it. Whether you pen your book yourself or hire a great ghostwriter, you will be creating something that no one else on this planet can duplicate. Whether you are writing a four- line poem or a feature length novel, no one else has your point of view. No one else will put those words together quite the way that you or your collaborator can.

Writing is a community thing. Sharing your great idea may seem spooky at first, as if someone will steal the idea and produce your book before you do, but we look at it differently at Mark Graham Communications. Writing can be a solitary business. Having a community of fellow writers or fellow readers can prove priceless. Sharing the trials and tribulations of putting words to paper eases the burden.

Writing is also about accountability. You have to be accountable to yourself and those in your community. As ghostwriters, we at Mark Graham Communications have to be accountable to our clients, their audiences, and their community.

A great idea is worthy of the next step. If you don’t view yourself as a writer, talk with a ghostwriter.  If you have a manuscript, share it with a professional and get their input. Make that great idea a reality.  You will never regret it.