There are literally thousands of business men and women with proprietary knowledge and years of experience in their particular field worthy of a business book.
This is knowledge you should share for several reasons. One, there are many entrepreneurs and would-be entrepreneurs who would benefit from your knowledge and experience. Two, the workplace is starved for innovative thinking, and successful business people need to share such thinking. Three, your legacy as a successful business person deserves preserving.
You may be asking: what do I know about writing a book? Even if the answer is absolutely nothing, there are means available to you that many others in your position have utilized. As a successful business owner or manager, you have always hired the best people and allowed them to do their jobs. Writing a book is no different. Hire the best ghostwriter you can; let him or her shape your knowledge and experience into something very special.
Let’s start with things you need to know.
One, you will have to build a platform for your book, because exposure is everything in the world of publishing. At Mark Graham Communications, we all start with these questions. Who is your audience? How large is that audience? What can we do to expand that audience? And most importantly, how are we going to reach that audience? Marketing your content is as important as the content itself. Whether you find a mainstream publisher or self-publish, you need to market. This includes everything from creating a podcast and a video to blogging and working social media.
Next, it really is important to want to share your knowledge and experience. Selling a million books, while a great goal, is not incentive enough for writing your book. Enhancing your credibility and your position in your industry is, however, one of the best reasons to write and publish your book. You’re in business. Use your book to compliment your business.
Next, remember that in today’s publishing world, there are two ways to go. You can seek a literary agent and pursue a mainstream publisher or you can self-publish. At Mark Graham Communications, we make it a point to educate you on the pros and cons of both.
Finally, writing a great business book is not about ego. It’s about creating a vehicle meant to further your business and about sharing your expertise with the world.